Pirelli

Pirelli presents PZERO: Industrial design project for clothing

An across-the-board design with a high-tech spirit. A fusion of marketing and fashion with strong roots anchored in industrial design. And above all a long history that began back in 1877 right outside Milan, when Pirelli introduced its first catalogue of "outerwear, coats and heavy jackets for travelers, coachmen and soldiers." Waterproof, hurricane-tested garments that made a revolutionary use of rubber, the company's favorite material, accompanied by a range of specialized accessories - from spats for drivers to kitchen aprons.

A hundred and twenty-five years after its first experiment, in 2002 it launched a design with an experimental soul and a new brand name, streamlining its tall P into aerodynamic proportions and decorating it with a little zero: the PZERO design. It began with just two products that were destined to become cult items: a sailing shoe, the PIRELLI PZERO Acqua, and a jacket with futuristic performance, the PIRELLI PZERO Aria. Today the design has a new, experimental, high-tech spirit that reflects a world of glamour, sexiness and fashion: the hallmark of the PIRELLI brand.